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Custom Studies
can be developed to meet your specifications. Subject to
study and survey design approval, the survey usually can be fielded
within 24 hours.
Use our online
survey capability to get professional feedback from retail and
hospital pharmacists (physicians coming soon).
Online surveys and access to
pharmacists offer you the opportunity to obtain top-of-mind feedback
such as:
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Attitudes
and opinions |
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What
would you do if a patient complained about the price of your
brand? |
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Awareness
of products, product features, or services |
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Have
you heard of an extended release formulation of your brand?
Did you know that your brand does not cause drowsiness? |
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Awareness
of promotional campaigns |
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Where
did you first hear about your brand?
Have you been visited by a sales representative regarding your
brand? |
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Preferences
regarding products, services, packaging, or distribution |
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Why
do you not (stock, prescribe) your brand?
What is your preferred bottle size for your brand? |
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Opinions
regarding changes in their professions |
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Do
you expect regulation x to increase or decrease
your ability to provide information to patients? |
Online surveys can be used to
obtain data for a variety of advanced research techniques, including
univariate and multivariate techniques (such as conjoint and
discrete choice analysis). Because these techniques often present
single questions on cards, they can be adapted as a single question
per Web page. Respondents click through the survey Web pages
in much the same manner as flipping through carded questions,
with the advantage of doing so in their pharmacy, office, or
home.
Online surveys can provide
a fast turn-around time.
It often takes just
two days to obtain responses from a desired sample.
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Questions
can be posted by DMD to the Web within minutes. |
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Invitations
can be sent by e-mail |
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Panelists
can respond immediately using a link from their e-mail
invitations to access an on-line survey. |
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Top-of-line
data can be viewed by you while the survey is still "in
the field." |
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Data
can be downloaded for immediate analysis. |
You determine who responds
to your online surveys.
DMD has spoken to
all of its panel members to insure they are who they say they
are.
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Panelists
are pre-qualified by DMD as active, full-time: |
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• Retail pharmacists
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Hospital pharmacists
•
Physicians (coming soon) |
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Sample
size can be controlled by the total number of respondents and
by: |
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• Geographic region
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Pharmacy store type (independent/small
chain, large chain)
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Physician specialty (coming
soon) |
Our proprietary survey allows
skip patterns and logic, and you can use a variety of closed
and open question formats, including:
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Yes/No response
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Quantity response
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Ranking response
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Rating response
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Choose one item from a list
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Choose one or more items
from a list
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Free-text response
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Any question allows graphic
incorporation
You can format a survey to ask
only questions that are relevant to the respondent. Follow-up
questions can be asked based on a response given earlier in a
survey. This is why online surveys are so powerful.
Questions can refer to pictures
or graphic images displayed with a question.
Pharmacist RapidReplySM
A bi-monthly web survey completed by a representative sample
of 100 retail pharmacists. Include any number of open or close
ended question, and pay by the question. Results are available
in three days!
Coming soon – Physician
RapidReplySM
Similar in design, but responses are queried from high prescribing
PCPs. For more information contact Bill
Little (President) or Linda
Crolick (Manager of Syndicated Studies).
DMD's Pharmacist E-Panels:
Retail Pharmacists: DMD has recruited hundreds of retailers
for online surveys. Over the next several months we will be adding
many more to allow our clients the ability to choose virtually
any sample demographic and size.
Hospital Pharmacists: As with our online retail pharmacy panel,
DMD has also recruited hundreds of hospitals to provide our clients
with the versatility to choose the sample size and demographic
profile desired.
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For more information, please contact Bill Little (President)
by email
or by calling (315) 492-2905.
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