Have patients' quality of life improved using your drug?

Do you know the percentage of users who learned about your product from Direct-To-Consumer advertising?

Understanding your ultimate customer is a crucial part of effective marketing. Today's patients are much more involved with their drug selection and treatment than ever before. Costly investments in patient programs, DTC advertising, product packaging design, and drug delivery enhancements can impact patient perception and use of your brand.

DMD Patient Studies are tailored to your needs. Using time-proven methods that DMD pioneered, we recruit patients with the appropriate demographics - Rx used, age, gender, etc. The selected patients may fill in and return a self-administered questionnaire or call our 800 number to complete an interview. Since patients have elected to participate, there are no concerns for breaching patient confidentiality.

Our access to patients offers a number of direct benefits for drug manufacturers. First-hand knowledge is obtained for product use and views of the ultimate customer. Specifically, information can be gathered on:

• Response to Direct-To-Consumer advertising
• Source of product awareness
• Compliance to prescribed therapy
• Product image: side effects, value, satisfaction, quality of life
• Alternative therapy awareness
• Product use and perceived therapeutic value
• Longitudinal interviews for attitude, trial, and usage (ATV) studies
• When you need to determine patients' attitudes, opinions, product use,
  habits and quality of life, contact Delta Marketing Dynamics (DMD).

Timing and Reports

Since studies are tailored to specific individual client needs, they are fielded at the client's convenience. The time required to complete the study varies depending on the complexity and patient demographics, i.e. the number of patients taking the drug(s), concommittant drug use, age, sex, etc. The cost of patient studies varies widely and depend on sample size, Rx volume, patient population, etc. We will be happy to provide a cost estimate and proposal to satisfy your needs.