Do you have quick and reliable access to drug-related
information in the HOSPITAL environment?

What factors are keeping your products from maximizing sales?

How rapidly is your product gaining formulary acceptance?

The U.S. hospital market is diverse and under considerable financial and legislative pressure. Using our panel of 2,000 hospitals pharmacies, DMD's custom and syndicated research services will broaden your understanding of how your products are moving, being used, managed, and accepted in the hospital market.

Monthly Hospital Pharmacy Inventory Plus (PIP) Study
The Hospital PIP is well suited for manufacturers who are:

• Launching a new drug or line extension
• Adding a new indication to an existing drug
• Facing new brand or generic competition
• Needing to track formulary acceptance
• Requiring benchmarking data on established products
• Wanting pharmacy information on critical issues

Hospital PIP Reporting: From Data to Useful Information
A monthly multi-client omnibus study designed to provide:

• National inventory, stocking, usage, and annual purchase projections
• Complete formulary status
• Acquisition costs
• Proprietary question and answer opportunity

Sample and Methodology

• Conducted every calendar month
• 200 hospitals; representative of the universe by bedsize and region
• Full report available at the end of the same field month
• Clients may include as many or as few NDCs
• Participation cost is calculated on a per NDC/month basis

CUSTOM Hospital Research Capabilities
By combining our 30 years of hospital marketing research with accessibility to our panel of 2,000 hospitals, DMD is capable of meeting specific requirements for quantitative and qualitative studies quickly and cost-effectively.

• Monitor drug inventory, usage, pricing, and purchasing longitudinally
• Track drug distribution to hospital departments from central pharmacy
• Quantify use of drugs by diagnosis and patients treated by diagnosis
• Acquire pharmacist feedback on critical issues and topics

You have the flexibility to match your target hospitals to our large panel to build a sample that meets your needs. DMD provides a complete study, including survey design, fieldwork, analysis, and reporting. Custom reports are developed to your specifications, including electronic formats.