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Do your informational
needs call for more flexible or focused research
than an omnibus study can provide?
Manufacturers with specific research
objectives may best reach their audiences with custom market
research studies from Delta Marketing Dynamics (DMD). Since 1971,
DMD has been conducting qualitative and quantitative research
with hospital and retail pharmacies, patients, physicians, and
healthcare decision-makers to obtain data or feedback that traditional
audits cannot provide. DMD's current panel of 5,000 retail pharmacies,
2,000 hospital pharmacies, and decision makers uniquely position
us to help you answer virtually any healthcare-related questions.
DMD conducts telephone and mail surveys, and now OnLine
Surveys.
Hospital and Pharmacy Studies
help you:
• Understand product uptake
in a specific market segment from launch
• Identify areas of success and potential problems with
distribution
• Gain insight into the purchasing activity/behavior of
customers
• Improve the accuracy of sales projections
Patient Rx History Research
helps you:
• Analyze longitudinally
trends in product use with specific patients
• Monitor persistency, compliance, switching, and discontinuation
rates
• Determine related details, i.e. payment form, MD specialty,
number of refills, and more
Attitudinal/Behavioral Studies
enable you to study the opinions of pharmacists and patients
and delve into issues such as:
• MD writing habits
• Company image
• Packaging
• Product programs and profiles
• Sales rep coverage
• Return policies, terms and conditions
• Competitive products and more
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