Do you have a clear picture of how your products
are moving through the marketplace?
Are your research statistics leading you
quickly to meaningful conclusions?
Delta Marketing Dynamics (DMD) is a privately owned marketing research company offering full service marketing research for the healthcare industry. Our studies broaden the understanding of manufacturers and organizations of health care and pharmaceutical marketing companies.
Reach the people that influence the success
of your company and product line:
Retail Pharmacists
Hospital Pharmacists
Patients
Physicians
Decision Makers:
• Retail Buyers
• Wholesalers
• Hospital Administrators
• Managed Care Administrators
Our products and services can help you to
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Determine the level of availability and use of your products versus your competitors' |
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Track new product introductions and compare actual stocking to forecasted goals |
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Understand the attitudes and opinions of pharmacists about your product line, programs, sales reps, policies, and corporate image |
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Learn how prescriptions are actually written and filled, patient persistency, and compliance, switching and more |
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Measure the impact of direct-to-consumer advertising |
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Quantify use of specific products in the hospital environment by department |
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Monitor changes in formulary, protocol, usage, purchasing, and inventory, within the hospital channel |
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Monitor pricing trends and the latest price changes for all brand and generic Rx drugs |
Experienced and Innovative
Since 1971, DMD has conducted thousands of marketing research studies. We currently maintain a database panel of more than 5,000 pharmacies and 2,000 hospitals throughout the continental United States. Since 1989, DMD has conducted studies with patients who now have an increasing influence over drug selection and treatment. Today, we can access millions of patients using specific prescription drug products.
To meet a variety of market research needs, DMD offers a broad range of regular syndicated studies conducted in an omnibus format. We also conduct custom studies for clients with very specific research needs.
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A partial list of
our clients include:
Abbott Laboratories
Alza Pharmaceuticals
Amgen
AstraZeneca
Aventis
Berlex Laboratories
Boehringer Ingelheim
Bristol Myers-Squibb
Dura Pharmaceuticals
Eli Lilly & company
Forest Labs
Genentech, Inc
GlaxoSmithKline
Hoffman-LaRoche
Janssen Pharmaceuticals
Merck
Novartis
Ortho Biotech
Ortho-McNeil
Pfizer
Pharmacia & Upjohn
Sanofi Synthelabo
Schering Plough
Schwarz Pharma
Sepracor
Solvay Pharmaceuticals
Takeda Pharmaceuticals
TAP Pharmaceuticals
Wallace Labs
Wyeth-Ayerst
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