Panels Delta Marketing Dynamics (DMD) actively maintains panels of over 5,000 retail pharmacies and 2,000 hospital pharmacies to respond to quantitative telephone and self-administered surveys and qualitative in-depth interviews. Retail Pharmacies include independent, small chain (less than 100 stores), and large chain (100+ stores) pharmacies. Retail pharmacies are geographically balanced by four census regions, nationally. Hospital Pharmacies are typically segmented by hospital bed size (less than 100, 100-300, 300+). Hospital pharmacies are also geographically balanced by four census regions, nationally. Many of the retail and hospital pharmacists are also e-panelists, allowing faster results and lower study costs using our online survey capability. Try tapping into our bi-monthly omnibus study, RapidReplySM for answers to your retail pharmacy related questions. Why are our panels important? Having large panels available for marketing research allows DMD to complete studies in a minimal amount of time and at a cost savings to our clients. Whether the study is conducted by telephone, mail, facsimile, or online – DMD delivers answers more quickly because the recruitment time is sharply reduced. For quality control, we combat panel fatigue and potential to response bias by recruiting new and replacement panelists throughout the year. Access to Health-related information Because the pharmacist is a conduit to vast information, we can determine how quickly a drug is stocked following launch, learn why and how prescriptions are being filled with generics rather than branded drugs, pinpoint what questions are being asked by physicians and patients, and procure answers to a host of other issues related to the pharmacy. With access to the pharmacy we have studied a broad range of issues, including: • How prescriptions are written and filled, patient persistency and compliance, product switching • Sticker shock - Rx rejection by patients • New product introductions -stocking comparisons to forecasted goals and competitor levels • Changes in formulary, protocol, usage, purchasing, and inventory within the hospital channel • Quantify use of drugs by diagnosis and patients treated by diagnosis in the hospital • Insurance coverage, restrictions, and payment issues • Pricing trends and the latest price changes for all brand and generic prescription drugs • Patient attitudes toward and recognition of DTC ads • Advertisement, packaging, and concept testing • Company and brand image • Nutriceutical knowledge and attitudes • Over-the-counter (OTC) drug movement Using various marketing research techniques, DMD provides detailed and insightful analysis of the information collected for your decision making needs. Included in these techniques are: • Segmentation analysis • Conjoint analysis • Regression analysis • Perceptual Mapping • Multidimensional scaling • Custom modeling Essentially, if your questions can be answered in the pharmacy, DMD can help. Please contact BillLittle (President) at wrlittle@deltamktgdyn.com or call (315) 492-2905 for more information.